As we step into April and the second quarter of 2025, it’s an ideal time to assess and refine your benefits communication strategy. Whether your organization is preparing for an off-cycle enrollment or aiming to boost employee engagement mid-year, consistent and effective communication is pivotal to maximizing benefits utilization.
The Importance of Year-Round Benefits Communication
Consistent communication about employee benefits not only enhances satisfaction but also contributes to better health outcomes and increased productivity. Despite this, studies indicate that employees spend an average of just 17 minutes making their benefits selections, emphasizing the need for more engaging and informative communication methods.
Leveraging Diverse Communication Tools
To effectively reach and engage your workforce, consider incorporating a variety of communication channels:
Text Messaging: With 81% of Americans owning a smartphone, text messages offer a direct and immediate way to communicate time-sensitive benefits information.
Email: A widely used tool, with over half of workers utilizing email at least once a week. Its familiarity makes it an effective medium for delivering benefits information.
Video: Videos are highly engaging, with studies showing that viewers retain 95% of a message when delivered in video format. This makes complex benefits information more digestible and memorable.
Microsites/Employee Portals: Serving as centralized hubs, these platforms provide employees with 24/7 access to benefits resources, including documents, links to vendor websites, and educational videos. They streamline the process of finding information and enrolling in benefits.
The Case for Personalized Communication
Personalization in benefits communication is increasingly important. MetLife’s 2023 Employee Benefit Trends Study found that 54% of employees desire personalized benefit recommendations, and half would feel more valued if their employer improved benefits communications.
Wrapping It Up
As Q2 unfolds, take some time to evaluate and enhance your benefits communication strategy. By deploying a mix of email, video, microsites, and text messaging, and focusing on personalized content, you can significantly improve employee engagement and benefits utilization. Effective communication is the cornerstone of a successful benefits program.
For more insights on optimizing your benefits communication strategy, visit our website or follow us on social media.
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MuleTown Media helps HR, Benefits and Marketing teams streamline communication with the power of video. Our stable of award-winning creatives have been providing innovative solutions and making meaningful impacts for over 15 years. Contact us today to discuss how we can partner together to ease your burden and make a valuable impact at your organization.