Employee benefits packages are an essential part of any organization’s offering, yet getting employees to actually engage with them can be a major challenge. Too often, these benefits go underutilized… whether employees don’t know what’s available, don’t understand how to use them, or simply forget they exist.
How do you get people to care about their benefits? Video.
Engagement Boost: Videos are more likely to capture attention than a wordy email or a long PDF document. They’re digestible, visually appealing, and allow for complex information to be broken down in an easy-to-understand way.
Better Retention: Studies show people retain 95% of a message when they watch it in a video, compared to just 10% when reading text. That’s huge when it comes to communicating the ins and outs of health insurance, retirement plans, wellness programs, and more.
Increased Accessibility: Let’s face it, no one has the time to read through a benefits booklet, but they can watch a quick, informative video on their phone or during a break. Offering this format ensures a consistent message reaches all employees, no matter their schedule.
Personalization & Empathy: Video helps to humanize your benefits communication. Whether it’s a real person or an animated avatar explaining how benefits can improve your life makes the message feel more relatable and engaging.
Whether you’re promoting a new health initiative, explaining how to maximize retirement contributions, or ensuring your team knows how to use an Employee Assistance Program, integrating video into your benefits communication strategy can be a game changer.
Bottom Line: It’s time to move beyond PDFs and PowerPoints and onto more engaging, informative, and easy-to-understand video content to empower employees to make the most of their benefits.
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MuleTown Media helps HR, Benefits and Marketing teams streamline communication with the power of video. Our stable of award-winning creatives have been providing innovative solutions and making meaningful impacts for over 15 years. Contact us today to discuss how we can partner together to ease your burden and make a valuable impact at your organization.
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